Nespresso Commitment

The past few years has taught us that there is no planet B, and Nes- presso with their brand new campaign wanted their clients to hear that message loud and clear. With 99% of their capsules being recycled and then reused into products, we approached the project with a desire to illustrate the brand’s active philosophy and draw attention to the global climate emergency and plastic pollution. We produced a 3mm grey cardboard box sourced from eco-friendly materials. The carton was then filled with recycled cups turned into plant pots, a hopeful visualisation of the campaign’s call: "it's all about taking the action".