In a difficult climate for retail, New Look wanted to build their presence amongst high-street fashion brands. New Look wanted to communicate that when it comes to finding your prefect fashion piece, you’ll find it at New look. I created the national campaign ‘For the Love of Fashion’ with the team at ITN Productions. Targeting young women, we portrayed that New Look not only has something right for them, but it will unlock feelings like no other. Love.
‘For the Love of Fashion’ appeared on TV, digital OOH, instore and across social channels.
Creative & Production - ITN Productions Advertising
Head of Creative – Kathryn Cox
Director – Laura Borgio
Producer – Noelia Lange
Production Manager - Claire Lambert
Offline & Online Editor - Rhyss Hall
Grade - My Brother Bob.