New Toyota Supra

  • Bruno Perrier
  • Oliver Creamer

Housing Toyota's Supra media content in a unique way, within toyota-europe.com

Fans of the Toyota Supra have endured a 16-year wait for the Japanese carmaker to launch a fifth-generation version of the iconic car - but their patience is about to be rewarded. A masked version of the car has been revealed. It’s been covered in camouflage aimed at concealing the styling, while still in development.
The challenge was finding a way to house all the Supra related media content within the current Toyota-Europe website, by creating a section that would look branded and unique. Designing with CMS technical limitations in mind was also a big one. The layout was meant to be very graphic and inspired by the camo's angular shapes.
New Toyota Supra by Bruno Perrier
New Toyota Supra by Bruno Perrier
New Toyota Supra by Bruno Perrier
New Toyota Supra by Bruno Perrier
New Toyota Supra by Bruno Perrier
New Toyota Supra by Bruno Perrier
Bruno Perrier
Digital Designer
Oliver Creamer
Production Director