New Toyota Supra

  • Bruno Perrier
  • Oliver Creamer

Housing Toyota's Supra media content in a unique way, within toyota-europe.com

Fans of the Toyota Supra have endured a 16-year wait for the Japanese carmaker to launch a fifth-generation version of the iconic car - but their patience is about to be rewarded. A masked version of the car has been revealed. It’s been covered in camouflage aimed at concealing the styling, while still in development.
The challenge was finding a way to house all the Supra related media content within the current Toyota-Europe website, by creating a section that would look branded and unique. Designing with CMS technical limitations in mind was also a big one. The layout was meant to be very graphic and inspired by the camo's angular shapes.