Toyota Brand World

  • Bruno Perrier

Communicating fresh brand guidelines on an internal minisite

This project is actually a concept that I designed, while working at the &Partnership for Toyota. It is meant to be a comprehensive tool to guide communications of both the Toyota brand and its products in a unified and consistent manner. The user can find information and guidance on the various elements that make up the Toyota brand: logo & graphic system, photography, typography, audience & tone of voice...
The purpose of this prototype was to present it as a concept idea. Thus, it has been well appreciated. Brand World is currently under development.
Toyota Brand World by Bruno Perrier
Toyota Brand World by Bruno Perrier
Toyota Brand World by Bruno Perrier
Toyota Brand World by Bruno Perrier
Toyota Brand World by Bruno Perrier
Toyota Brand World by Bruno Perrier
Toyota Brand World by Bruno Perrier
Toyota Brand World by Bruno Perrier
Toyota Brand World by Bruno Perrier
Toyota Brand World by Bruno Perrier
Bruno Perrier
Digital Designer