Myself and the team I work with have been working with the lovely guys at Newable for many years now. The first project was designing an almost brochure-like corporate website site with which to launch their new name, new positioning and new structure to the world. A few years later, and the brochure approach was no longer relevant or working for their ambitious growth plans. We needed a new "hard working" approach - a smart new structure, design and plan that maximised their website's role as a way to convert visitors into clients. We handed over this design to their internal development team for them to implement, based on our recommendations for systems architecture and structure.