Project Name: Next-Level You
For ASOS’ Summer Occasion-wear Campaign, we wanted to achieve an emotional connection with the 20-something audience. A common theme we all related to was the journey to the event when you look and feel ‘Next-level’ and the juxtaposition of your surroundings which are rather ordinary. Then once your at the party and you’re with your loved ones nothing else matters
We shot beautiful images mirroring that narrative and also shot 4 films, you can watch this in the links below.