NIKE FORWARD: THINKING FORWARD
NikeForward is more than a direction. It’s a mindset. A way of looking forward to the future to inform the moves we make in the present. A way of making the world of tomorrow a better place, today. Today it’s a hoodie. Tomorrow, it could be anything.
Meet Sasha
Producer, psychological practitioner and all-round creative, trying to implement sustainability across all sides of her work.
“For me, forward-thinking means taking the lead and creating actual solutions that affect real lives,” says Sasha Kluvitse, a psychological practitioner and Nike member based in London.
“Moving forward, I want us to prioritise mental health in the same way we do physical health…Acting and thinking sustainably is about looking after the planet but also ourselves – both mentally and physically. We do better when we feel better.”
Full story on the Nike app
Forward Thinkers
Bikoko
Jamal Musiala
Jee
Mikey K
Sasha Kluvitse
Agency Breaks
Production Company Sonder Films
Creative Director Ritz Wright
Junior Creative Imi Gash
Producers Naomi Simone Berrio-Allen, Arabella Kemp
Director Joel Barney
DOP Oscar Ferguson
2nd Unit Director Naomi Simone Berrio-Allen
2nd Unit DOP Jan Solberg
Stylist Georgia Boaloal-Brussell
Make-Up Artist Doey Drummond
Hair Stylist Sasha Kluvitse
Editor Filippo Mira
Colourist Henry Howard56
Stills Photographer OB Tikare
Digi / Lighting Assist Gray Lee Brame
With special thanks to Alessandro Muraca and Paul from Nike, & Tim Eichel, Kieran James Sill, Tayo Rapport, Buster Grey Jung, Edien Said and Sophie Gaten