Noble SAME

Noble Development is a major real estate company in Thailand. It has a long standing motto of ‘Be Different.’ The concept of the annual report supplement this year is to go the opposite direction— with the title ‘Same’. It focuses on the paradoxical idea of the similarity of differences.

My role in this project is mainly the copy-writing that ties together the book. The book has 7 signatures that are binded at random, therefore the copy-writing will have to work together when all the different lines are juxtaposed.
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