NYC x My Icon Story

Official licensed artwork collection designed in collaboration with NYC - The official marketing and tourism agency of New York City. I negotiated a license deal with NYC and developed a branded collection of NYC icons that reflect NYC's brand properties and logos including NYPD, FDNY, NYC Taxi and Parks & Recreation. The poster collection brings the bold, vibrant and diverse culture and energy of New York to life in a contemporary and minimalist fashion. For both lovers of New York and art, our NYC X My Icon Story artworks will undoubtedly bring an authentic piece of the big apple to your walls at home.

BELOW: Instagram feed grid design to support the collaboration launch.
NYC X My Icon Story collection
Promotional postcard packaging insert
NYC Food & Beverage Boroughs Poster
NYC Children's Vehicle Poster
Design your own NYC icon story. Example print design.

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Laura!

Add comment
Founder & Creative Director