O2 - ambient teaser stunt for the UK launch

Task: new telco O2 needed a teaser stunt for its launch in the UK market. Creative idea: in order to create the company's logo, we put “2” shaped stickers next to round objects around London. Final event: through a powerful light beam, we projected a giant blue “2” just next to the London Eye.

Team Credits

Filippo Rizzo

  • senior copywriter
  •  

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Filippo Rizzo
senior copywriter