O2 - ambient teaser stunt for the UK launch

  • Filippo Rizzo
Task: new telco O2 needed a teaser stunt for its launch in the UK market. Creative idea: in order to create the company's logo, we put “2” shaped stickers next to round objects around London. Final event: through a powerful light beam, we projected a giant blue “2” just next to the London Eye.
O2 - ambient teaser stunt for the UK launch by Filippo Rizzo
O2 - ambient teaser stunt for the UK launch by Filippo Rizzo
O2 - ambient teaser stunt for the UK launch by Filippo Rizzo

Filippo Rizzo
senior copywriter