VIEW CASE STUDY ON MEDIUM
“Sleek! I like it, feels like it’s going to be easy to use. The little carrot is cute!” — Sinead, Olio Volunteer
“Wonderful thank you so much! Great working with you all.” — Tessa Cook, OLIO co-founder"
RESEARCH & INSIGHTS
IDEATE & DEFINE
How to avoid confusion for new user to avoid drop out? How to encourage users to post items?
UX tools: Task Analyisis, Affinity map, Features Prioritisation matrix, MoSCoW, MVP, Personas, Customer Journey Map.
Persona & Scenario:
Paul is a 35 years old freelance Graphic Designer. He hates waste but lives a busy life. He recently moved to a new place and would like to find a fast and easy way to give away his spare furniture.
How to encourage Paul to post his first item?
SKETCH - PROTOTYPE - TESTINGS - ITERATIONS
We started testing with paper protoype and later switched to Digital Prototype (InVision). We iterated several times for the Item Listing page until it was perfectly intuitive.
Project Tags
Companies
General Assembly
- Design