Creating a boutique product for a niche market. I created a brand of herbal tea, that would bring the soothing rituals of tea drinking to the hectic everyday lives of new mums. Turning a product we take for granted into a desired way of life. Pause, was chosen as a name, to represent the ethos of the brand — taking a break from their busy schedules, and absorbing the health benefits of tea.
[student brief]