Pay it Forward Campaign

  • Lourdes Mendez

During International Women's Day in 2021, The Fold initiated a campaign under the hashtags #IWD21 and #ChooseToChallenge, aimed at recognising and celebrating the remarkable achievements of women. The project's objective was to develop a set of postcards, each adorned with inspirational quotes from distinguished women, categorised under the themes of Motivation, Challenge, and Reinvention. In response to this challenge, I crafted bespoke illustrations that artfully encapsulated the essence of women empowering, inspiring, and motivating each other. A symbolic element, in the form of a ball passed from woman to woman, was incorporated into the design, representing this collective spirit of encouragement. The campaign was effectively disseminated through social media and the web, serving as a heartfelt tribute to the accomplishments and resilience of women, while also inspiring others to celebrate and support their endeavours.

Pay it Forward Campaign by Lourdes Mendez
Pay it Forward Campaign by Lourdes Mendez
Pay it Forward Campaign by Lourdes Mendez
Pay it Forward Campaign by Lourdes Mendez
Pay it Forward Campaign by Lourdes Mendez
Pay it Forward Campaign by Lourdes Mendez
Pay it Forward Campaign by Lourdes Mendez
Lourdes Mendez
Curator, Graphic Designer, Art Director.