Pay it Forward Campaign

During International Women's Day in 2021, The Fold initiated a campaign under the hashtags #IWD21 and #ChooseToChallenge, aimed at recognising and celebrating the remarkable achievements of women. The project's objective was to develop a set of postcards, each adorned with inspirational quotes from distinguished women, categorised under the themes of Motivation, Challenge, and Reinvention. In response to this challenge, I crafted bespoke illustrations that artfully encapsulated the essence of women empowering, inspiring, and motivating each other. A symbolic element, in the form of a ball passed from woman to woman, was incorporated into the design, representing this collective spirit of encouragement. The campaign was effectively disseminated through social media and the web, serving as a heartfelt tribute to the accomplishments and resilience of women, while also inspiring others to celebrate and support their endeavours.