When the global creative agency, Pearlfisher, got in touch with us as part of their Challenges & Icons series, we were blown away.
We’ve been fans for a long time.
The interviews they’ve conducted with some of our own icons - pioneering leaders with a single minded vision and a desire to effect change - are inspirational.
The fact they wanted to talk to us, especially as they’ve sat down with our two biggest rivals, was an honour.
Pearlfisher wanted to know about the karma in our cola and how we are using a commercial transaction to support everyone in the supply chain, and ultimately improve things.