Penguin Modern

  • Joseph Botcherby
I was approached by a brand representative to create promotional materials for a launch of their ‘50 books from 50 classic authors, for £1’ campaign. Because Penguin Books is a brand with a very rich visual history, I wanted the graphic approach to be clean and simple, playing with colours and font treatments not too far away from their classic mainline branding - colour update: duck egg blue instead of turquoise, using a slightly more contemporary font.
CLIENT Penguin Books