Penguin Modern

  • Joseph Botcherby
I was approached by a brand representative to create promotional materials for a launch of their ‘50 books from 50 classic authors, for £1’ campaign. Because Penguin Books is a brand with a very rich visual history, I wanted the graphic approach to be clean and simple, playing with colours and font treatments not too far away from their classic mainline branding - colour update: duck egg blue instead of turquoise, using a slightly more contemporary font.
CLIENT Penguin Books
Penguin Modern by Joseph Botcherby
Penguin Modern by Joseph Botcherby
Penguin Modern by Joseph Botcherby
Penguin Modern by Joseph Botcherby
Penguin Modern by Joseph Botcherby
Penguin Modern by Joseph Botcherby
Penguin Modern by Joseph Botcherby
Penguin Modern by Joseph Botcherby
Joseph Botcherby
Graphic Designer