PHILIPS - Click and style

  • Filip Gonzacenco
Click and Style is the new shaver made by Philips addressed to a target at the age of the first important decisions. We were speaking with a target eager to tackle life with freedom, fun and personal style. Pe barba ta, the name of the anthem we’ve created and also the name of the campaign translates to “be on your own beard”, which means “be on your own”.
The track made in collaboration with Marius Moga became a hit in just a few days from launch, becoming the summer’s hottest tune.
Online, a VIP weekend alongside Marius Moga on a yacht was offered to the best beardy who entered the “be on your own” contest. The Facebook page who’s content I helped create became an ABC for the “pe barba ta” type of style.