Place Branding Design

  • Celine Ngai

This is a university level project where we are asked to design a brand identity of an area of our choice in Liverpool. Having explored the area, I chose the area Ropewalks, which is a small shopping district at the heart of the city centre of Liverpool. Basing my design on the concept of work life balance, I designed a series of touch-points, this including a vinyl album cover, a t-shirt, and a mural design, that can be found around Ropewalks to promote more people to come visit the area.