Project Refresh

In a throwaway society where annual, iterative updates to devices have become normalised, we rarely stop to think about where our devices go after we're done with them. For many of us, we will keep our old phones and tablets in drawers to collect dust for years, others however will simply discard their older devices in environmentally unfriendly ways, leading to large landfills in developing countries where low-waged workers sift through discarded electronics containing hazardous materials. Project Refresh proposes an alternative - what if, through upgrades and refreshing older devices, we could grant them a new lease of life and donate them to people who could get some use out of them. We could give refurbished laptops and tablets to kids in disadvantaged communities for homework, phones to vulnerable and isolated people to connect with the outside world. Even older iPods, when loaded with favourite songs, can bring brief lucidity to elderly people with Alzheimers and Dementia. Through a bold graphic identity targeted at a younger demographic who are more voracious tech consumers, to bright and beautiful packaging to make the unboxing experience delightful for recipients and a website that makes it easy to donate your old devices, Project Refresh is addressing often overlooked environmental and social issues - waste and tech inequality.