Promoting environmental pragmatism with Count Us In

The client: Count Us In is a global initiative that is designed to combat climate change by helping people to do small, realistic actions each day which adds up to a massive difference. The brief: I was tasked with writing social copy for the global launch of the campaign. My process: I absorbed the brief by adopting a positive, encouraging tone of voice that is purposely mass market and non-offensive. The outcome: The campaign is still ongoing, however, the team at Count Us In are happy with my contribution.