• Anton Dascalescu
The PSA Groupe consists of four automotive brands; Peugeot, Citroen, DS and Vauxhall.
We work across the brand portfolio delivering boutique event activations, major vehicle launches, internal communications and public events. Our creative team have developed a deep understanding of the brand and our involvement ensures consistency of execution over a broad range of experiences and scale. Crown provides creative direction and strategy through to the development of ideas, assets and environments, and the amplification of the creative across live events, print, digital and on screen media.
The NBM and Dealer Conference for Peugeot and Citroen form a highlight in the year for their UK dealer networks. These are the one time in the year when the whole networks comes together to see new products and hear the strategy for the year ahead. Each of these events attracts an audience of 750 people and always aims to deliver the ‘wow’ factor as a platform for new product launches and dealer motivation.
In 2018 our creative team worked with the client to develop treatments for each brand including event identity and messaging, digital communication platforms and an event environment that included 360° LED screens with the audience immersed within the moving vehicles. Measurement from the event showed that by challenging the format and delivering clear messaging this was their most successful and content rich conference to date and signalled brand intent to meet ambitious growth targets.
Crown have also recently started work with Vauxhall to relaunch the brand in the UK to the dealer network. This involved us taking the above the line campaigns and translating them into content that was relevant and engaging for the dealer network. Delivered at a one day event to an audience of 500 it included a heritage experience and future focused designed environment with LED screens, film and automated vehicle motion technology.