Putting London's foodie scene on the map

Flavours of London | Product design for a souvenir that creatively represents London. London is so vibrant and has a rich heritage and diversity that enables the coming together of communities to share and experience each other's cultures. The product I created celebrates London by combining a traditional British product - a tea caddy style box - and filling it with flavour sachets from all the different cuisines on offer in London. The box comes with a destination guide and a recipe booklet - so tourists can cook the meals themselves and take a piece of London's diversity back home with them. The packaging is a combination of both traditional elements and modern influences, with the London tube system representing the garden producing the ingredients.