The Brief
What: To make an emergency brochure that has less to read and more graphic content that can be quickly understood. This can be transported easily when travelling, containing more information on the key things that are needed such as, languages, hostals, etc.
Why: Although there is already a lot of different travel brochures, they consist of too much writing, making it hard to find a certain piece of information quickly and are excessively used causing them to break or fall apart and cannot be kept as a keepsake.
Who: Students and young adults, but it can also appeal to an older generation who want to quickly use travel brochures, containing the main things that they should go and see without having to use their phones or read a handful of travel guides.