RE
The brief was to create a sustainable, eco-friendly brand that partners with universities and individuals in order to create a positive change for the environment. The company will need to get students interested through its marketing materials and its brand message. In response to the brief, I created RE whose mission is to design out waste in order to get more use out of what we have. RE is here to make the journey to circular waste as easy as possible for you. All you need to do is get into the rhythm of giving us your donations instead of your bin man, and we will do the rest.
The tone of voice I created aims to speak to the audience in a colloquial yet informative way, like the fun Auntie you can go to for life tips. RE’s active messaging allows the brand to engage the customers to become involved with our fight against linear waste.