Rebuild the World
Rebuild the World is a concept piece designed in line with a brief from LEGO. As part of the D&AD new blood awards 2021
The first idea is a new billboard campaign focusing on the inclusion of Lego into everyday tasks and life as a method of Rebuilding the world around you to be more fun and exciting.
This would take the form of video campaigns showing the unlimited variety of strange objects that can be created with LEGO.
Alongside a video campaign showing everyday objects that can be created or reconstructed with LEGO.
The second idea would revolve around using social media applications to re-introduce the LEGO Brand to the 18 - 25 bracket in a nostalgic way.
Project Tags
Companies
D&AD
- Design
LEGO Group
- Education & Research