Sharing Chapters

This was a D&AD submission we created for Penguin. The idea was to get people talking about books again, so we created a place where people could do just that. We created an eye catching plinth that would give passer's by a chapter of a book that they could read and share with their friends, no account necessary. We designed the platform to facilitate the sharing and saving of chapters, but also to allow people to buy the books if they enjoyed what they read.

A 3D mockup of the plinth outside St Paul's cathedral
Original photo by Andrea De Santis on Unsplash

Above is a video explaining the project and how the service works.

Mockup of the copy on a london bus

Mockup of posters on a local poster board

Report

Project Tags

#mockups
#3ddesign
#copywriting
#branding
#brandidentity
#illustration

Companies

D&AD
- Design
Penguin Random House UK
- Publishing

Skills

Design
Photography
Adobe Create Suite
Final Cut Pro
Marketing
Printmaking
Screen Print
Research Design
Market Research

Sharing Chapters

A 3D mockup of the plinth outside St Paul's cathedral

Above is a video explaining the project and how the service works.

Mockup of the copy on a london bus

Mockup of posters on a local poster board

Project Tags

Companies

D&AD

Penguin Random House UK

Skills

Create new list with Rebuild the World

Create new list with Beer & Idea

Create new list with The traditional Z to A alphabet book

Share your new project

Create new list with Sharing Chapters

A 3D mockup of the plinth outside St Paul's cathedral

Above is a video explaining the project and how the service works.

Mockup of the copy on a london bus

Mockup of posters on a local poster board

Project Tags

D&AD

Penguin Random House UK

Skills

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