This was a D&AD submission we created for Penguin.
The idea was to get people talking about books again, so we created a place where people could do just that.
We created an eye catching plinth that would give passer's by a chapter of a book that they could read and share with their friends, no account necessary.
We designed the platform to facilitate the sharing and saving of chapters, but also to allow people to buy the books if they enjoyed what they read.
A 3D mockup of the plinth outside St Paul's cathedral
Original photo by Andrea De Santis on Unsplash
Above is a video explaining the project and how the service works.