2017 marks a decade of support for independent record stores, so we decided to create a campaign based around a 10th Birthday Balloon.
Witty lines and a record motif were sprayed onto balloons in true Punk DIY and given to shops and vinyl fans to show their support.
We also created the event’s new logo with designer Hamlet Auyeung. This was then subsequently applied to all new communications and a range of branded merchandise.
