RecycleBox

The brief: To make a creative idea and communications plan to get the RecycleBox in every household. Insight: People feel good, when their apart of something good. Big idea: By targeting an already existing sustainable audience we can help them understand what can actually be recycled with RecycleBox. The RecycleBox is a box that First Mile will send you and then collect your hard-to-recycle materials from you and they’ll ensure they’re diverted from landfill and re-purposed into something new.