Together with Braun we wanted to switch up the body care category and instead speak to three women about why they personally decide to remove some of their body hair and what it means to them, and only them - spoiler, they don't do it to attract a dude!
We interviewed activist and writer, Paris Lees on how it can shape identity for trans women, our beauty editor on life with PCOS and a model and actress on how she lost all her confidence after coming off the contraceptive pill had adverse side effects.
The video and onsite feature was translated and seeded out in France, Italy and Germany: https://www.refinery29.com/en-gb/body-hair-removal-women
Photography: Flora Mac
Videography: Beth Lishmund
Creative Director: Casey Bird