Rollei - Serif Font

  • Nikoletta Hristova

There is no doubt that the introduction of the first Rolleiflex camera in 1929 was a sensation. It made a radical change in the creative field and their history is closely connected to the history of photography. It quickly became the must-have professional camera all over the world. There was no newspaper, no magazine, no photographic book that would not have some Rolleiflex photos in their publications. It was the beginning of a technical evolution that would be imitated by many other manufacturers around the globe. Rollei is a serif display font that draws inspiration from the unique Rollei 35 camera logo. It is characterized by its geometric shapes of characters, light contrast of strokes, historic aura, and at the same time contemporary look. The serifs add a complimentary personal touch, elegance and distinctiveness.