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ROVA

Q: How do you make people take up new software at work? A: You create a killer identity, build a cool website and develop a community

Standardising workflows can be a real pain, especially when working at global companies with mutliple offices. People don't always like change and asking cohorts of data analysts to change the way they process data involves...well, a lot of people...and change. So we went about giving the tech a 'brand' feel and building something that people would actually want to engage with.

ROVA by Adam Dahrouge

The logo design was inspired by Python - the language ROVA was built in - and represents disparate data being brought together forming 'the bigger picture'. A mid-white green was chosen so that it would work well in both dark and light environments.

ROVA by Adam Dahrouge

To get the team really going, alongside a standard colour palette, I created a colour matrix, where users can create their own palettes by choosing connecting hexagons.

ROVA by Adam Dahrouge

I also shared some unique palettes, taking the user on the journey I took when creating the original pallette. 

ROVA by Adam Dahrouge

Underpinning the 'brand' experience of the tech, we created different community channels, for users to engage with each other and the developers. Using a fun and down to earth tone of voice to make geeking out feel even more accessible and easy. 

Project Tags

Skills

: Creative