ROVA
Q: How do you make people take up new software at work? A: You create a killer identity, build a cool website and develop a community
Standardising workflows can be a real pain, especially when working at global companies with mutliple offices. People don't always like change and asking cohorts of data analysts to change the way they process data involves...well, a lot of people...and change. So we went about giving the tech a 'brand' feel and building something that people would actually want to engage with.
The logo design was inspired by Python - the language ROVA was built in - and represents disparate data being brought together forming 'the bigger picture'. A mid-white green was chosen so that it would work well in both dark and light environments.
To get the team really going, alongside a standard colour palette, I created a colour matrix, where users can create their own palettes by choosing connecting hexagons.
I also shared some unique palettes, taking the user on the journey I took when creating the original pallette.
Underpinning the 'brand' experience of the tech, we created different community channels, for users to engage with each other and the developers. Using a fun and down to earth tone of voice to make geeking out feel even more accessible and easy.