Run For Heroes

  • India Pappalardo

Run For Heroes was born in March 2020 as a response to the COVID-19 pandemic. We raised over £7 Million for NHS Charities after releasing the viral Instagram challenge; run 5k, donate £5 and nominate 5 others.

1,500,000 participants | 7,000,000 pounds raised | 7,000,000 collective km run

Run For Heroes broke the record for the single biggest fundraiser on the Virgin Money Giving platform
On Easter Monday 2020, the RFH community raised £1Million in 24 hours
95% of donations were £5, showing the power of communities coming together to creative huge impact
I was responsible for the creative direction of the campaign - reacting as it gained virality. I produced illustrations and sharable motion graphics to support the momentum as well as showcasing awards and milestones. We now function as a charity body with the mission to encourage the nation to keep fit and healthy whilst raising vital funds for charity.

Since the 2020 lockdown campaign, I have built out bespoke fonts, a new website launching in February 2021, merchandise, future social media posts, digital toolkits and brand collaboration collateral for our next fundraising initiative.
We’re on a mission to get as many people active as possible while raising vital funds for charity. Our goal is to make fundraisers more inclusive, more accessible and more sustainable, shaping a brighter future for charity events.