To promote the Sally Hansen Chrome effect range, a high shine varnish effect, a range of shots and animated GIFs were created using chrome effect outfits and accessories as well as a studio set covered with special diachroic foil.
The campaign is built around the idea that our girl can 'switch on the chrome' and make everything she touches more exciting and colourful.
Art Direction / Design
Photography: David Newby | Styling: Rachel Thomas Davies | Hair & Makeup: Annelie Bystrom-Turner | Manicure: Kimberley Nkosi
Companies
Cult LDN
- Advertising
