San Miguel 125th Anniversary Chalice Glass

The Marketing Store agency based in Central London commissioned a limited edition world map illustrated Chalice glass for San Miguel beer brand, to commemorate 125 years of the brand and draw attention to it’s rich and well-traveled past. The Chalice will be available for consumers in bars all around London. Consumers seen drinking from the Chalice will have the chance to win a selection of experience-based prizes. The launch of the Chalice will be supported with a digital media campaign with the Chalice as the hero