Sberbank. Product Development Case

  • Dima Semenov
Sberbank (the biggest Russian bank) has launched a technology of paying for lunches at school in a nice & playful way to avoid any kinds of grunge attitude, because it is important not to put pressure on kids. Thanks to “Ladoshki”, kids don’t need any cash or cards — all they need is their hand. All a kid needs to do is to hold his/her palm to the terminal at the school’s canteen. One kid even said once: Now, I feel adult, even more than my parents! Cause they can’t use it!

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