Scilly

Brief: Create an innovative alcohol brand that is embedded with a strong sense of place. Approach: My brand will be focusing on is the Isle of Scilly, just of the coast of Cornwall. The logo has been adapted from the name of the Isle to create a comedic flare and sense of place (‘Scilly’ to ‘Silly’ - phonetically said the same). I have adapted this concept onto different touch points, with two different flavours catering to the Scilly’s local berries. The use of locally sourced berries creates a sense of community allowing both the locals and tourists to get a taste of Scilly's wildlife.