Scope Legacy: Fairer Futures

Brief: Produce a new campaign to encourage people to remember Scope in their will. Role: Artworking, Design, Animation Outcomes: The Legacy team at Scope developed a new proposition for their campaign, focussing on disabled people’s hopes for a fairer future. A concept was developed using eyes-to-camera photography and bold typography to represent disabled people’s ambitions for the future. I produced the final artwork for the campaign posters which were displayed in Scope shops. The poster designs championed the real people behind the quotations whose wishes could be achieved with the help of gifts in wills. I also produced animated social media adverts for the campaign, using a glow effect to draw attention to the speech marks and quotations.