Challenge Scotch & Soda, Amsterdam’s leading fashion boutique retailer, appointed AnalogFolk as their first global digital experience agency in 2018. Scotch & Soda is an iconic brand, creating unique collections for men, women, boys and girls since 1985. Today they have 115 stores and over 100 franchises worldwide. The brand is inspired by the world, and curated in Amsterdam and the designers create with this frame of mind: entrepreneurial, adventurous, curious in both the heritage and the future of our world. But the retail landscape is changing and their digital ecosystem fell behind – not reflecting the worldly consumer or the brand experience Scotch & Soda pride themselves on. It was essential for them to deliver a consistent brand experience to consumers across all touch points.