Make her see what she can be
Introducing your girl to the most effective role model she can be inspired by: herself.
INNOVATIVE CHILDREN'S BOOK / GIRLBOSS GRANT WINNER
I wanted to address the problem of diversity in technology and leadership I was facing first hand, as one of the rare female creative leaders in the industry with a focus in digital. I decided to treat the problem at the source, when children start developing aspirations. What male-dominated industries lack are role models that girls–of all ethnicities–can relate to and be inspired by.
I rallied ex-advertising co-workers to create Secret Code to create a personalized children's book that stars your girl the hero in a modern-day adventure story, with the goal of making technology fun and aspirational for girls.
AN INNOVATIVE CHILDREN'S BOOK THAT STARS YOUR GIRL AS A TECH HERO
The way it works is you go on the Secret Code website to personalize her name, skin color and hairstyle, so it looks like the girl you want to inspire, and two weeks later, she receives a beautiful paper picture book at home with her as the hero.
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