Selfridges SUPERSELF

  • Emma Goodman

Identity and design of in-store graphics for Selfridges SUPERSELF campaign, which aimed to challenge traditional wellness norms and show customers future-thinking ways to feel good. Collateral included large format graphics, signage and posters to direct customers to activations taking place across the store.

Selfridges SUPERSELF by Emma Goodman
Selfridges SUPERSELF by Emma Goodman
Selfridges SUPERSELF by Emma Goodman
Selfridges SUPERSELF by Emma Goodman
Emma Goodman
Freelance Graphic Designer