SHIFT

Brand identity for a London based bike share scheme utilising brand sponsorship to tackle air pollution, highlighting cycling as a viable alternative to other transport options. The scheme will educate people on air pollution, showing them their own individual impact made by cycling over other options. The main graphic element is made up of a series of abstract marks representing London's cycle route network. This was created in mind with the app so that as users create new routes, they will be added into the visual identity.