Silas Digital

  • Patrick Glavee

Silas Digital, a fledgling digital marketing and advertising agency. The branding was created with creativity and innovation in mind. The goal wasn’t just to create an identity, but to create a presence, a feeling, something memorable. With the curt tagline ‘something different’, the brand brings a confident presence. The encircled ’s’ acts as the brands own superman emblem, however I have to admit, that was not the inspiration behind the ’s’. We strayed away from the norm of just abbreviating the business name, instead we wanted to future proof the design, and increase brand memorability, by emphasising the name ‘SILAS’. The design is simple, and is exactly what you see. Every element has been selected to serve their specific purpose of crafting the tone for the agency.