Two minutes of silent meditation is not the average start to an event, but then Silicon Beached is not an average event. And thankfully Gemma Greaves, the Chief Executive of The Marketing Society is not your average speaker.
Gemma's exuberant opening talk on the subject of Being Brave set the tone for the rest of the day, as well as laying the foundations of what would emerge as the themes of the day. She also hates acronyms.