Breaking new ground for beauty products.
INSIGHT
Create a product which breaks new ground in beauty branding. Currently beauty brands face issues such as gender stereotypes, recycling, sustainability, etc.
Explore how a product could appeal to an environmentally aware consumer group.
IDEA
SIMPLYSALT has a brand name that describes its product. Salt is a natural source which has many uses however many people do not realise how useful it is. Sea salt has been proven reduce stress, inflammation and itchy skin condition such as Psoriasis, Rosacea, Eczema etc. Not only does it help skin irritation but it also opens pores making clearer, softer and suppler skin. It reduces the appearance of fine lines, wrinkles and cellulite. Salt softens water, so water softens the skin which can increase circulation and hydrate tissues. (Please look at manual to find out more)
IDEA
I have created a new and exciting brand which is an eco-friendly company that uses sustainable materials for both product and packaging, meaning they have a small carbon footprint. The product is also 100% natural so it will never run out. I have also given this brand a unisex look so it appeals to both men and women. This product would hope to be the new neutral beauty craze!