Sky - #sky4dvr

Part of the production team at Framestore that created a new immersive VR experience, found at the heart of London’s Westfield White City mall, that gave a dazzling look into the breadth of content provided by Sky, using a heady mix of sports and drama, real time virtual reality, and a rumble-pack or two to transport users to alternate realms. Framestore worked with Sky and creative agency SapientRazorfish to craft a dual-pronged virtual reality encounter that would span Sports and Entertainment content, branching from the sleek white living room setting of recent Sky campaigns.