Slazenger Logo Experiment

During my previous role, when presenting ideas for Slazenger, our objective was to devise a logo animation concept that effectively conveyed the essence of this versatile sports brand. In an experimental approach, drawing inspiration from the captivating logo animations featured in the film “Spider-man: Into the Spider-Verse,” I crafted a concise animation. Exploring various iterations, I employed distinct typefaces to convey the brand’s rich history, while incorporating whimsical illustrations to depict its ability to evolve and adapt to the modern era.