Slazenger Logo Experiment

  • Arunagiri Ramadurai

During my previous role, when presenting ideas for Slazenger, our objective was to devise a logo animation concept that effectively conveyed the essence of this versatile sports brand. In an experimental approach, drawing inspiration from the captivating logo animations featured in the film “Spider-man: Into the Spider-Verse,” I crafted a concise animation. Exploring various iterations, I employed distinct typefaces to convey the brand’s rich history, while incorporating whimsical illustrations to depict its ability to evolve and adapt to the modern era.

Slazenger Logo Experiment by Arunagiri Ramadurai
Arunagiri Ramadurai
Graphic Designer