Lead agency in the development of SlimFast's January campaign after their recent brand relaunch.
I managed the creation of a new weight loss app which included tracking tools and daily re-usable content, which was then used as the main content for other platforms such as Facebook, Twitter, Radio Advertising, and ATL.
Content included triallist progress GIF's, daily motivational artwork and articles based on the principles of Positive Psychology and "Happiness', and a new personal trainer led exercise programme.