When we started SomeOne 15 years ago, we wanted to do many things, but there were three principles: 1) Do great work. 2) Make enough money. 3) Have fun. If at any point we found that one of these aspects was missing from the practice, we’d know things were going askew and that we’d need to make adjustments. It’s served us well, and while doing great work doesn’t always mean we make life easy for ourselves, it’s been a sure fire way of attracting more great projects.