Spotify: Conran Design Group's "Online to Offline" Brief

  • Beatrice Fong

The brief for this project was to take an already existing online brand and create an offline brand experience for it. My group members sand I chose Spotify to brand and promoted an offline event where users are able to connect with each other through individual custom made playlists and enjoy live music together.

Below are mockups of the posters I have designed for this event. Our group wanted to use the posters as an opportunity for upcoming and rising artists to gain more recognition whilst also promoting the event of personalising your own playlist and merch that can be purchased at the event.
For more detailed information on exerimentation work and progress sheets of this project and other projects, please email me or contact me for my digital portfolio. As for questions about my work or myself, please feel free to message me :)