Spring In Alaska identity

  • Sam Flaherty
I worked at the multi-disciplinary creative agency Spring in Alaska during 2011 and 2012. During this time, the studio underwent a complete rebrand. I was involved in creating an identity that would move the agency forward.

The brand was consciously deconstructed down to its basic elements, in order to take a visual backseat and allow the brands that we work with to shine through. In this respect, emphasis was placed on tangible elements, such as the paper stocks and finishes - the brand stationary now uses white foil, spot UV and embossing to exude the feeling of quality.

Awarded a Gold at the 2012 Davey Awards.
Spring In Alaska identity by Sam Flaherty
Spring In Alaska identity by Sam Flaherty
Spring In Alaska identity by Sam Flaherty

Sam Flaherty
Graphic Design & Art Direction