I worked at the multi-disciplinary creative agency Spring in Alaska during 2011 and 2012. During this time, the studio underwent a complete rebrand. I was involved in creating an identity that would move the agency forward.
The brand was consciously deconstructed down to its basic elements, in order to take a visual backseat and allow the brands that we work with to shine through. In this respect, emphasis was placed on tangible elements, such as the paper stocks and finishes - the brand stationary now uses white foil, spot UV and embossing to exude the feeling of quality.