SS24 Trend Forecast Website

  • Mischa Balaratnam

For this University Project (MA) I had to identify one macro trend using a social science approach, and two micro trends that had subsequently manifested. The task was to create a website that visually displayed my findings. My chosen macro trend is the End of Abundance. This trend embraces the notion that nature plays a significant role in both human life and business operations. As our planet struggles to keep up with our demand for resources, it is becoming more and more clear that we are nearing the end of abundance. In the future years, every industry will be searching for alternatives, whether they be lab-grown materials with a smaller environmental impact or regenerative crops that heal the land. A key focus of this trend is the synergy between the environment and business models.

SS24 Trend Forecast Website by Mischa Balaratnam

Mischa Balaratnam
Press Officer